American Express EMV Terminal Rebate expires April 30 2015

emv smart card

EMV chip smart card.

American Express EMV terminal rebate for small business expires today. Merchants must submit their proof of purchase today for their $100 reward card.

Do you need an EMV terminal? Which one is best for your business? Where can you buy? See our resources below and call your merchant services salesperson for help, or contact us for assistance.

EMV Buyers Guide

American Express Reward Overview

CenPOS is the only company listed on the First Data Integrated Partner Solutions certified for EMV (4/27/15)* and that also offers 3D Secure, added security standards for card not present. Call 954-942-0483 for more information.

 

 

 

3D Merchant Services Powered by CenPOS
2633 NE 26th Ave Metro South FloridaFL33064 USA 
 • 954-942-0483

Chip-enabled point of sale system American Express Reward

american express reward emvI just received email saying I qualified for the Chip-enabled point of sale system terminal rebate program. With the April 30 deadline approaching, American Express is being proactive. I don’t actually qualify because I don’t have a retail store. If I tried to collect later, it would be denied because they verify the type of merchant account you have, and mine is ecommerce.

emv smart card

EMV chip smart card.

VX520 emv NFC verifone terminalCheck out our Chip-enabled point of sale terminal buyers guide.

EMV terminal buyers guide

Tips before selecting an EMV terminal for credit card processing. Which is better, desktop or multilane?  Which model is right for my business? Should I buy an extended warranty?

Merchants should be aware that all terminals in this article are EMV ready, but that doesn’t mean you can buy and start accepting EMV immediately. That’s because every terminal model has to be certified to each processor, and that process is woefully incomplete. Sticking with the top brands, Verifone, Ingenico, and Equinox (formerly Hypercom), and models will be the fastest path to accepting EMV.  All processors expect certifications to be complete by the October 2015 liability shift.

Should I buy a desktop or multilane signature capture EMV terminal ?

The answer is not black and white.

Choose multi-lane EMV terminal if:

  • Business to consumer and business to business
  • Mixed card present and card not present
  • Higher risk of fraud and disputes
  • Multiple locations, centralized or remote accounting and reconciliation
  • Using a cloud based point of sale or payment processing solution

Choose desktop EMV terminal if:

  • Merchant sells to consumers
  • Low dollar volume (under $20,000 per month), low fraud risk

If you’re not sure, contact a consultant for advice. The more complex your payment needs, the more likely multilane is a better choice.

Which model should I buy?

Because every terminal has to be certified to every processor for any connection, please contact your relationship manager before making a terminal decision. For example, the CenPOS certification for Verifone MX915 to First Data is for CenPOS only; First Data merchants can’t buy the Verifone MX915 and use with a different virtual terminal, unless it’s also been certified.  Due to time and expense, vendors will likely minimize terminal certifications by model and processor. 

  • Multi-lane- They’re more like a mini computer, and with a higher investment, but there are also more efficiencies and other benefits to be gained. For each brand there are multiple choices, the lowest cost option is suitable for any business, and has the smallest footprint. The Ingenico ISC250 and 350 are especially flat and may require a permanent terminal stand. So far, my customers have had no problems with the Verifone MX915 and its EMV certified today. The Equinox L5200 has also been extremely reliable. The L5200 is the lowest cost unit my customers have extensive experience with.
  • Desktop – Verifone VX520, Ingenico ICT series or First Data

Verifone VX520 terminal with EMV NFC Contactless $99 Sale

VX520 emv NFC verifone terminal

Ingenico ING, iCT220, v3, 160Mb, Dial/Ethernet, Terminal/Printer/PIN Pad/SCR/Contactless and iCT250

ict250 ingenico emv terminal

 First Data FD130 or FD35, a pin pad peripheral; compatible only with First Data. I’ve never been a fan of buying a terminal that is processor specific. There’s a multitude of reasons a business might need to change processors at some point.

Which EMV terminals are compatible with CenPOS payment platform?

  • Verifone MX915 is certified with First Data today;  more processors are in progress.
  • Ingenico ISC 250 will be certified by October
  • Equinox L5200 will be certified by October
  • Check with your relationship manager for compatibility with your specific merchant processor

Should I buy an extended warranty?

For multi-lane, yes.  Without it, repairs are usually 8 weeks plus, and start at $150 average just to assess the problem. That brings the starting price to about $650 with all peripherals, programming, and 5 year warranty. For desktop, it depends on how mission critical it is. If you don’t have an overnight replacement guarantee or backup plan, you’ll have no way to accept payments while out for repair. This might be OK if you have multiple terminals, but not if it’s the only way to accept payments.

Where can I buy terminals?

Your merchant account salesperson can handle everything. If you buy from a 3rd party, make sure it’s a reputable source. Terminals have been injected with malware so buyer beware. Additionally, terminals may need to be injected with confidential pin debit or P2PE keys at a secure approved facility.

Wholesale prices are available through Christine Speedy, 3D Merchant Services,  for all customers using our other services. A new merchant account is NOT required to buy a multi-lane terminal if buying our gateway services;

Click here to learn about the $100 American Express EMV Upgrade Rebate.

Multi-lane signature capture terminals require a payment gateway to function. Contact us for omnichannel payment gateway to use standalone or with light integration to any POS. ERP or accounting software. Our solutions segregate payments from your applications to reduce PCI Compliance scope.

 

American Express EMV terminal rebate for small business

Eligible U.S. small merchants who have obtained an upgraded EMV point of sale system, can request a one-time $100 reimbursement at www.americanexpress.com/fightfraud. Requests for reimbursement must be submitted by April 30, 2015.

Basic rules:

  • upgrade to a chip-enabled point of sale system (EMV)
  • apply by April 30, 2015
  • U.S. Small merchants with less than $3 million in annual American Express charge volume are eligible
  • Online only businesses and government merchants are excluded.
  • Limit one (1) $100 Reward Card per merchant. (If you have multiple locations with different merchant accounts and EIN, you can apply for each.)

We recommend only buying a terminal that supports both NFC and EMV. Why limit how customers can pay in the future? See also our EMV buyers guide.

VX520 terminal with EMV NFC Contactless $99 Sale

The Verifone VX5520 is a reliable credit card terminal, compatible with any merchant account.

VX520 emv NFC verifone terminal

I rarely recommend desktop terminals, because they generally are not the best choice for my type of customers, which often are business to business, multi-location, or have a mix of card present and card not present. For single store retail shops and small businesses, this is a great value. Included:

  • Built-in debit pin pad
  • Built in printer
  • EMV Contact and contactless
  • NFC contactless
  • Ethernet & Dial

Sale price while supplies last, $99 with any new merchant account.

Verifone has a version without Contactless/NFC, however, I don’t recommend it for two reasons. One, it limits the types of payment methods your customers can pay with, such as excluding Apple Pay. Two, to meet additional incentives from MasterCard for upgrading to EMV, merchants must support both contact and contactless.