3-D Secure 2.0 Merchant Overview 2020 2021

3-D Secure is a protocol providing an additional layer of security for eCommerce transactions prior to authorization. It enables the exchange of data between the merchant, card issuer and, when necessary, the consumer, to validate that the transaction is being initiated by the actual cardholder. Ecommerce transactions includes traditional shopping cart as well as any digital payment where the cardholder initiates and completes the payment process. For example, einvoicing or electronic bill presentment and payment are ecommerce transactions.

Each card network has a name for their product that uses 3-D secure, also referred to as 3D Secure, 3DS, 3-D Secure authentication or EMV 3-D Secure. Visa rebranded Verified by Visa to Visa Secure. MasterCard SecureCode (3DS 1.0) merchants are being encouraged to migrate to Mastercard Identity Check which uses EMV 3-D Secure 2.0. American Express SafeKey 2.0 is also available now. 3-D Secure 2.x helps reduce fraud and minimize the need for one-time passcodes, improving the user experience and reducing shopping cart abandonment.

What are merchant benefits for using 3-D Secure?

  • More authorization approvals. False declines are a significant source of lost revenue.
  • Some cards have reduced interchange rates when the authentication is invoked, which are usually over 90% of fees. American Express does reduce rates.
  • Less friction for customers at checkout.
  • Reduced risk of chargeback losses. Fraud liability for “it wasn’t me” automatically shifts to the issuer; Merchants do not have to defend those chargebacks, they never even see them.

How do merchants get started using 3-D Secure?

There are two elements- the payment gateway and the merchant account. Contact your payment gateway company to see if they support it and how to set it up. In most cases, this is simply a back office set up process. Merchants may also need to sign acceptance of pricing. The transaction fees are minimal and typically more than offset by the 11 to 20 basis point reduction in merchant fees on applicable cards.

Christine Speedy, Founder 3D Merchant Services, QIR certified, is a credit card processing expert with specialized expertise in card not present and B2B payment processing technology. Less than 1% of all merchant services sales representatives are QIR certified by the PCI Council. Christine is an authorized reseller for Elavon and CenPOS products and services, in addition to other solutions.

American Express SafeKey for hotels

Direct from American Express hospitality industry webinar, hotels number one protection from card not present fraud is American Express SafeKey®. SafeKey leverages the global industry standard, 3-D Secure®*, to detect and reduce online fraud by adding an extra layer of security when Card Members pay online.

How to mitigate 3rd party authorization chargeback risk? Merchant best practices:

  • Ensure the cardholder participated in the initial transactions. Safekey is the best method to prove that, making signatures irrelevant.
  • Get written authorization of what expenses the cardholder will allow.
  • Put cardholder name on the folio.
  • Show where cardholder opted in to all policies, including damages, cancellation etc.
  • Authorization must be CARD NOT PRESENT.
  • Use solution that includes cardholder name in the authorization response; retrievable record.

American Express SafeKey

How does Amex SafeKey impact the customer shopping experience? The cardholder may have some or no difference in the checkout experience, based on many factors, including prior online shopping history. The cardholder may be asked authentication question(s) to confirm it’s really the cardholder.

How does Amex SafeKey impact merchants?

  • Fraud liability for “It wasn’t me, I didn’t authorize it” goes away as liability shifts back to the issuer.
  • For business to business, where cardholder billing and shipping address frequently vary, cardholder authentication plays an important role not available with four digit CID security code validation only.
  • At this writing, American Express merchants do not receive a specific interchange discount as may be available with other card brands.

How can merchants adopt the Amex SafeKey service?

  1. Enroll your company on the American Express web site. https://network.americanexpress.com/globalnetwork/safekey/us/en/merchants-acquirers
  2. Receive e-mail from SafeKey Certification Team with your SafeKey ID and next steps.
  3. SafeKey Certification Team gets approval from Acquirer.
  4. Acquirer and SafeKey Certification Team complete required setup.
  5. Activate 3-D Secure on the application. (Ecommerce shopping cart, payment gateway, or ERP.) Both payment gateway and application must support the service.

* 3-D Secure is a registered trademark of Visa International Service Association in the United States and other countries.

Want to add American Express SafeKey to your business and get a great third party authorization form solution all included? Contact CenPOS global sales and integrations reseller, Christine Speedy, 954-942-0483 for more information.

Hotel Third Party Authorization Form Alert

The best hotel third party authorization forms are fully compliant with card brand rules to mitigate chargeback risk, especially for friendly fraud, where cardholder claims they did not authorize the transaction. Fraud liability can be shifted nearly one hundred percent with best practices, plus risk of data breach from employee and other access to card data can be mitigated. Avoid the paper and digital credit card authorization form problems perpetuated by misinformation from people and incorrect internet postings.

Paper credit card authorization forms are dead.

Per Visa Core rule 5.4.2.5, October 2017, a US merchant or its agent must not Request the Card Verification Value 2 data on any paper Order Form. Update, in October 2018, the rule is now in section 5.4.3.1, Merchant Use of Account Number, Cardholder Signature, Card Verification Value 2 (CVV2), or Stored Credential.  I could go on about all the PCI compliance and data breach risk problems related to credit card authorization forms, but because only 3-D secure cardholder authentication, which requires cardholder initiate payment, shifts friendly fraud liability for card not present transactions, there’s no valid reason not to change procedures. Get the cardholder data out of the hands of employees and networks. Secure document services where sensitive cardholder data can be viewed, or decrypted and viewed, for use in another solution are not PCI Compliant.

Web-based third party authorization forms are best for card absent compliance.

More than just PCI compliance, a myriad of rules changes since 2017, and continuing into 2019, impact every hotel. Everyone must change to comply and it’s not automatic. For example, you’re getting a sales deposit, and will definitely or will possibly charge more later. There’s a new set of transaction data standards which include estimate, incremental, and final authorization. While the technical piece is handled by payment gateways, not all have made the modifications required. Additionally, some elements are left to merchants to manage.

  • Comply with Visa 5.8.3.1 Authorization Amount Requirements.  The Merchant must use the Estimated/Initial Authorization Request indicator for the first transaction,
    then the Incremental Authorization Request indicator for interim if applicable, and Final Authorization Request indicator when closing out the transaction; the same Transaction Identifier must be included for all Authorization Requests. Don’t accept an authorization online and then swipe or dip the same card later unless your card present system can tie back to the initial authorization.
  • Stored cards. Are you storing cards for ongoing charges? Comply with Visa Rules Table 5-20: Requirements for Prepayments and Transactions Using Stored Credentials. There are too many variables to list here so I recommend downloading the rules and getting familiar. Two keys when capturing card data for the first time:
    • Obtain express consent per specifications for your refund and cancellation policies, how you’ll use the stored card, when your agreement expires and how the Cardholder will be notified of any changes to the agreement.
    • Perform a cardholder verification either via transaction or zero dollar authorization with the proper indicator.
    • This is a change! Two transactions occur when capturing cardholder data for the first time. Again, technical part can be handled by a payment gateway that supports it, but other elements are left to you.

Hotel third party authorization form solutions.

Contact me for solution that works standalone or integrated with SynXis. Shift friendly fraud liability and potentially qualify transactions for better rates with your existing merchant account. That’s because non-compliance with various rules can result in higher fees.

Here’s some key elements if the initial authorization is not the final authorization. Terminology:

  • PCI compliance- short for Payment Card Industry Data Security Standards. All businesses are mandated to comply with rules which are outlined on the PCI Security Standards Council web site.
  • 3-D secure (3D Secure) is a global XML-based protocol designed to be an additional security layer for online credit and debit card transactions. Each card brand has their own version. For example, Verified by Visa. Merchants register for 3-D Secure with their acquirer; always consult with the payment gateway first for instructions and to confirm they’re registered to offer service. 3-D Secure is invoked automatically by the payment gateway which then based on issuer response may or may not prompt for additional information to authenticate the cardholder.  Friendly fraud liability, “it wasn’t me, I didn’t authorize it”, shifts to the issuer. Because there are many parts to any transaction, including acquirer and issuer communications, plus continually changing rules, it’s possible that it will not be invoked.
  • Link to Visa and all card brand Rules.

Call Christine Speedy, PCI Council QIR certified, for global sales. 954-942-0483, 9-5 ET, CenPOS authorized reseller based out of South Florida and NY. CenPOS is an integrated commerce technology platform driving innovative, omnichannel solutions tailored to meet a merchant’s market needs. Providing a single point of integration, the CenPOS platform combines payment, commerce and value-added functionality enabling merchants to transform their commerce experience, eliminate the need to manage complex integrations, reduce the burden of accepting payments and create deeper customer relationships.

CenPOS Hosted Pay Page vs EBPP

I’m advising my CenPOS clients with card not present transactions to use either the hosted pay page or Electronic Bill Presentment and Payment (EBPP), also known as electronic invoice presentment and payment (EIPP) due to increasingly complex rules. Plus cardholders are weary about giving out card data over the phone, and paper or digital credit card authorization forms should be abolished. Reducing friction to collect payments, while putting cardholders in control of their data, is proven to increase sales, profits and cashflow so updating procedures is a win win for you and your customers.

What is a hosted pay page?

A hosted pay enables customers to passively pay bills online via a secure web page hosted on a CenPOS server. The form can be embedded on your web site secured with an SSL certificate or you can direct customers to your custom CenPOS URL. The most common payment types CenPOS users enable are credit cards, Paypal, and ACH (echeck).

  • The burden for completing data fields to make a payment is on your customer.
  • Your customer can optionally create an account and store their card data.
  • Depending on your agreement with your customer, either you or the customer can use a stored token on file to initiate future transactions.

What is EBPP?

With EBPP, the payment request is delivered to the customer via email or text. The message includes a custom link to pay a specific bill or invoice and some of the fields are pre-filled. Customers prefer EBPP vs hosted pay page. The most common payment types CenPOS users enable are credit cards, Paypal, ACH (echeck) and wire transfer. The last is very important for international businesses to streamline bank reconciliation and match deposits to invoices.

  • Data fields, including invoice number and amount, are pre-filled to save your customer time.
  • Customers can optionally create an account to store card data, pay multiple invoices, review payment and invoice history in the CenPOS hosted portal.
  • Depending on your agreement with your customer, either you or the customer can use a stored token on file to initiate future transactions.
  • With a CenPOS ERP or accounting software integration, your records are automatically updated with payments, and reminders are automatically delivered.
  • Optional 2-way texting service has many benefits, including communicating with customers via their preferred methods- whether phone, text or email.

What are the benefits of customer initiated payments with hosted pay page or EBPP?

  • Increased efficiency to comply with new stored credential rules.
  • Reduced merchant fees for some cards (3-D Secure cardholder authentication must be enabled.)
  • Increased approvals with cardholder authentication.
  • Mitigate chargeback risk – with cardholder authentication fraud liability shifts to issuer.

In summary, either method of online payments increases security and enables customers to pay 24/7 to increase cash flow. EBPP solutions have significant additional benefits and the cost to implement is virtually nil, with many businesses experiencing an instant ROI.

Christine Speedy, CenPOS authorized reseller, 954-942-0483. CenPOS is a merchant-centric, end-to-end payments engine that drives enterprise-class solutions for businesses, saving them time and money, while improving their customer engagement. CenPOS secure, cloud-based solution optimizes acceptance for all payment types across multiple channels without disrupting the merchant’s banking relationships.

American Express SafeKey Video and B2B tips

American Express SafeKey® leverages the global industry standard, 3-D Secure®*, to detect and reduce online fraud by adding an extra layer of security when Card Members shop online. Merchant and customer experience answers in this article.

American Express SafeKey

 

How does Amex SafeKey impact the customer shopping experience? The cardholder may have some or no difference in the checkout experience, based on many factors, including prior online shopping history. The cardholder may be asked authentication question(s) to confirm it’s really the cardholder.

How does Amex SafeKey impact merchants?

  • Fraud liability for “It wasn’t me, I didn’t authorize it” goes away as liability shifts back to the issuer.
  • For business to business, where cardholder billing and shipping address frequently vary, cardholder authentication plays an important role not available with four digit CID security code validation only.
  • At this writing, American Express merchants do not receive a specific interchange discount as may be available with other card brands.

How can merchants adopt the Amex SafeKey service?

  1. Enroll your company on the American Express web site. https://network.americanexpress.com/globalnetwork/safekey/us/en/merchants-acquirers
  2. Receive e-mail from SafeKey Certification Team with your SafeKey ID and next steps.
  3. SafeKey Certification Team gets approval from Acquirer.
  4. Acquirer and SafeKey Certification Team complete required setup.
  5. Activate 3-D Secure on the application. (Ecommerce shopping cart, payment gateway, or ERP.) Both payment gateway and application must support the service.

* 3-D Secure is a registered trademark of Visa International Service Association in the United States and other countries.

Have a question about how to add to your business? Contact CenPOS global sales and integrations reseller, Christine Speedy, 954-942-0483 for more information.