American Express SafeKey for hotels

Direct from American Express hospitality industry webinar, hotels number one protection from card not present fraud is American Express SafeKey®. SafeKey leverages the global industry standard, 3-D Secure®*, to detect and reduce online fraud by adding an extra layer of security when Card Members pay online.

How to mitigate 3rd party authorization chargeback risk? Merchant best practices:

  • Ensure the cardholder participated in the initial transactions. Safekey is the best method to prove that, making signatures irrelevant.
  • Get written authorization of what expenses the cardholder will allow.
  • Put cardholder name on the folio.
  • Show where cardholder opted in to all policies, including damages, cancellation etc.
  • Authorization must be CARD NOT PRESENT.
  • Use solution that includes cardholder name in the authorization response; retrievable record.

American Express SafeKey

How does Amex SafeKey impact the customer shopping experience? The cardholder may have some or no difference in the checkout experience, based on many factors, including prior online shopping history. The cardholder may be asked authentication question(s) to confirm it’s really the cardholder.

How does Amex SafeKey impact merchants?

  • Fraud liability for “It wasn’t me, I didn’t authorize it” goes away as liability shifts back to the issuer.
  • For business to business, where cardholder billing and shipping address frequently vary, cardholder authentication plays an important role not available with four digit CID security code validation only.
  • At this writing, American Express merchants do not receive a specific interchange discount as may be available with other card brands.

How can merchants adopt the Amex SafeKey service?

  1. Enroll your company on the American Express web site.
  2. Receive e-mail from SafeKey Certification Team with your SafeKey ID and next steps.
  3. SafeKey Certification Team gets approval from Acquirer.
  4. Acquirer and SafeKey Certification Team complete required setup.
  5. Activate 3-D Secure on the application. (Ecommerce shopping cart, payment gateway, or ERP.) Both payment gateway and application must support the service.

* 3-D Secure is a registered trademark of Visa International Service Association in the United States and other countries.

Want to add American Express SafeKey to your business and get a great third party authorization form solution all included? Contact CenPOS global sales and integrations reseller, Christine Speedy, 954-942-0483 for more information.

Credit Card Processing Fees

Are you confused by quotes that are all over the place from sales reps?

This online prospect, a small restaurant, had one offer that was interchange plus 19 basis points. He said he was currently paying 54 basis points. He also had another quote for 41 basis points.

Is the quote real? Was he really paying interchange plus to start with? After questions by several others in the payment processing business it’s still unclear. The current costs were definitely not just interchange plus. Additionally, small businesses like this don’t get offered interchange plus. Why? Risk and reward. Interchange plus is generally reserved for larger businesses, of at least $1,000,000 or more, or restaurants that are part of a hotel operation.

Should the businessman take the 19 basis points? Without seeing the contract details, it’s tough to answer. On the surface it sounds…incredible. We do know there is a 3 year minimum and $299 minimum termination fee. As a general rule, if it sounds too good to be true, it probably is.

What’s really funny is one of the experts said that all the offers were too high; that he knew people who only charge $.07 per transaction, plus straight interchange. This type of comment is exactly why business owners are confused. Let’s do the math. $250,000 in annual revenue with average ticket is 5000 transactions X $.07= $350 for the processor. Now the processor and the sales rep will split that amount, let’s say 50/50. $175 each per year. Deduct the cost to print and mail monthly statements and let’s call it $150. Deduct the cost to process the application (even if merchant is not charged) and it’s zero profit the first year. Restaurants are high risk, small businesses even riskier. I don’t know ANY processor who is willing to take on that risk in the hopes the business will still be around to collect $150 for the second and third year. What’s the point of being in business if you can’t make money?

The scenario described illustrates a couple of important items.
There are merchant processors willing to work for peanuts. Will they still be around later? Or is this just a ploy to build account numbers so they can sell their business portfolio?

Will the payment processor take care of the customer if the merchant has problems? Given the potential profit, I can’t see how they would have a good support team.

Will the payment processor work to help the customer qualify for better interchange rates? Again, at these rates, they can’t afford to.

If the restaurant is doing $2.5 million per year, the whole picture changes. In that case, the merchant must select the processor that will provide the greatest interchange management support, not the processor with the lowest ‘basis points’ add on (merchant discount). Why?

A downgrade can cost the merchant up to 70 basis points and that number continues to increase. Which is better for you? Managed interchange where you hit the lowest rate possible for your transaction, or the lowest merchant discount, where you might have a high number of transactions downgrading? I’ve seen the downgrade percentage as high as 100%. Yes, the customer had every transaction downgraded! Why is another story, but the point is with the right management team on your side, you’ll pay a little more on the surface, but you’ll more than make up for it with better interchange qualification.

If the last paragraph was confusing, that’s OK. It’s confusing to most of the people in the industry, especially those offering cut rate deals. You hire the most skilled people for every position in your company. It only makes sense to hire the most skilled team to assist you with managing your payment processing costs.

chargebacks at hotels – how can you avoid them?

The first step is to make sure you have a system to respond to chargebacks.

Q: How quickly do I have to respond to chargebacks?
A: within 10 calendar days

The most common scenario is for your payment processor to fax a copy of the complaint. The clock is ticking. Many lose money by simply not responding in time. Then the retailer looks up the details in their files, or sometimes online.

With the right processing solution, you can streamline this and reduce lost money from slow response time. For example, we recommend all hotels use a processor that has an automated response system. Chargebacks are directed to the merchant account electronically and the required response is sent automatically. With a proper set-up, instead of losing money by not responding in time, 80% or more of potential chargebacks are eliminated without any intervention by your staff at all!

You’d think this would be common, but it’s not. Many, many processors are not set up with the more advanced technologies to enable auto-responding, and even if the processor offers it, the person who set up your account may not have been trained to set you up properly.

One last note- you can be notified via email (you set up the parameters) of chargebacks, their status, and even manage them from a single online console, creating a valid record of all actions. The more advanced systems let you upload documents that support your response.