Category Archives: managing costs

managing the cost of credit card processing for merchants

4 Credit Card Processing Tips for Consultants & Accountants

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profits Following several years of regulatory and technology credit card processing changes, 2015 has been another big year of changes. As we close out 2015, what are you advising clients to maximize profits? Every consultant to distributors, especially for building materials, including lumber and millwork, electrical, marble & stone, and plumbing supply, needs to update their merchant services knowledge. These businesses tend to have both a retail and a ‘to the trade’ component, making old solutions potentially outdated, risky, and costly.

  1. EMV liability shift October 2015, shifted liability for counterfeit card, and sometimes lost and stolen card, transaction losses from the issuer to the merchant, if the merchant does not support EMV chip card acceptance. Since businesses never saw this fraud, the financial risk is unknown, but guesses put it in the 1-2% of sales range. The first acquirer (Vantiv) announced penalties effective January 1 if a retail operation does not support EMV chip card transactions. These fees will grow throughout the payment chain in 2016, and be passed down to the merchant. If profit margins are important, EMV compliance is not optional. Between growth in credit card fraud losses and new penalties, distributors need to make the change ASAP.
  2. EMV terminal selection. Retail Distributors fall into two categories: Those who use countertop terminals, and those who use anything else, including mag swipe reader or signature capture terminal. Only the latter are even capable of supporting level 3 data, critical for qualifying for level 3 interchange rates, which makes up more than 95% of credit card processing, or merchant, fees. Yet, the vast majority of recommended EMV solutions are incapable of level 3, and or there is no certification for it. While updating, add NFC for ApplePay and newer payment methods, and P2PE, which encrypts at the terminal head, further mitigating data breach risk.  The best EMV terminal selection for distributors may reduce merchant fees an average of 32% and mitigate data breach risk. Conversely, the wrong choice will directly reduce profit margins. 
  3. PCI Compliance. Internal and external data breaches are a serious growing problem (Lowes and Home Depot both admitted), and best practices are being shared among peers that are ‘risky’ at best. Top areas of concern are paper credit card authorization forms and electronically storing card data (without certified compliant tokenization such as a payment gateway). Both should be eliminated. Online pay pages and other technology solutions have negated the need for employees to ever have access to credit card data, not even for a minute. Has your own company eliminated them?
  4. Quickbooks. For operations that used Intuit Merchant Services because there was no other integrated choice, that’s no longer an issue. Third party integrations empower businesses to use any acquirer. Look for one that supports all payment methods needed (ACH, check, wire, credit card etc). If processing more than $500k annually, fees may drop up to 50%.

CHRISTINE’S RECOMMENDATIONS FOR CLIENT ADVICE TO DISTRIBUTORS:

  • Implement EMV ASAP to avoid penalties and fraud losses.
  • Only implement an EMV solution certified for level 3 processing to maximize profit margins.
  • Get PCI 3.0 Compliant to mitigate risk of financial losses from a data breach- Replace all practices that include credit card access by any employee, even for a minute, with a technology solution.
  • Replace Intuit Merchant Services to maximize profit margins.

Note: this advice is applicable to any business that has a customer base which includes some business to business and retail, even if retail is a small part of the overall payment types accepted.

Building Supply Industry Profits Impacted by EMV chip card terminals

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EMV terminal selection directly impacts interchange rate qualification, the bulk of credit card processing fees.

November 4, 2015– EMV, short for Europay, MasterCard,Visa, chip card terminals are in high demand, short supply, and most likely an unwelcome expense. Building material suppliers go to great lengths to negotiate with their payment processors for reduced rates, but this approach only impacts a fraction of costs. There is much bigger value is managing the entire payment process to affect the biggest component of fees – card interchange. The EMV terminal implemented will directly impact interchange rate qualification, and none of the most popular terminals recommended today meet critical lumber and building supply requirements.

Interchange rates are non-negotiable, but they can be influenced. There are hundreds of fees that can be tacked on based on each transaction type. Due to complexities, building material suppliers must have an intelligent solution to manage the payment process and ensure compliance with all the rules.

PURCHASING CARDS

To qualify for the lowest interchange rates, transactions must meet all the rules for the specific card and transaction method. For building material suppliers business to business (B2B), processing level III data for Corporate, Purchasing, and Business cards is critical. Their card use is growing and savings of 90 basis points or more for some cards is an attractive margin difference worth achieving.

mastercard rates level-lll

Sample interchange rates for the same credit card transaction; Failing to follow rules results in costly extra fees.

Countertop terminals like the popular First Data FD Series, Verifone VX series, or Ingenico iCT series, with downloaded programming, cannot support level III. The US EMV ecosystem requires a web-based payment gateway with EMV terminal and level III retail certification. For example, CenPOS has certified the Verifone MX915 to First Data, Chase Paymentech and Tsys, the latter which enables use with most processors. Merchants can use CenPOS via a web browser virtually instantly or an integrated application.

EMV COMPLIANCE DATES

While EMV is not a mandate, effective October 1, the party that does not support EMV (short for Europay, MasterCard, Visa) chip card acceptance is liable for counterfeit card, and sometimes lost or stolen card transactions. Because card issuers previously absorbed most of these losses without any notification to the merchant, businesses can expect losses if action is not taken. Additionally, non-EMV compliance fees have already been announced by at least one provider, NPC, starting January 1, 2016.

Christine Speedy, CenPOS global sales and integrated solutions reseller, 954-942-0483. CenPOS is a merchant-centric, end-to-end payments engine that drives enterprise-class solutions for businesses, saving them time and money, while improving their customer engagement. CenPOS? secure, cloud-based solution optimizes acceptance for all payment types across multiple channels without disrupting the merchant?s banking relationships.

Credit Card Processing and EMV For Business to Business

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Are business to business merchants being steered to expensive EMV credit card processing solutions? Yes. Too many banks, acquirers and software companies have limited EMV terminal solutions, and none of them are the best solution for business to business (b2b) companies that have a retail component.

Critical Credit Card Processing Needs for Business to Business

  1. Level 3 processing to reduce merchant fees. level 3 interchange rates
  2. Card not present risk mitigation for key entered and online payments, including securing card data collection, and preventing fraud.
  3. Token billing to securely store card data for variable recurring billing.
  4. Flexibility to collect payments from multiple sources and multiple payment types.

Common B2B EMV terminal solutions

There are two types of terminals. The most common type has software loaded on the terminal. For example, the Verifone VX520 with Vx820 EMV & NFC pinpad.

Verifone VX520 VX805 EMV terminal

Verifone VX520 with VX805 EMV terminal

The second type requires an internet connection to a payment gateway. The gateway  manages the terminal, which is essentially a slave to the gateway.

ingenico isc250 signature capture terminal

ingenico isc250 touch signature capture terminal with EMV and NFC.

The first option above doesn’t meet any of the critical B2B needs, yet is the most common solution offered to every company, without regard to business type. The second option is capable of meeting critical B2B needs, but only if the payment gateway supports them.  The only payment gateway with EMV certified terminal and level III processing retail certification is CenPOS. CenPOS is a merchant-centric, end-to-end payments engine that drives enterprise-class solutions for businesses, saving them time and money, while improving their customer engagement. CenPOS’s secure, cloud-based solution optimizes acceptance for all payment types across multiple channels without disrupting the merchant’s banking relationships. 3D Merchant Services is an authorized CenPOS reseller.

Business to business merchants with a retail business element are advised to consult with a payments expert who offers level III processing for retail. The rest doesn’t matter if this need cannot be met, so it’s an easy way to differentiate those who are selling whatever they have to offer and those who are solving problems to make your business more profitable.

Authorize.net and level 3 processing for business to business

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The Authorize.net virtual terminal is expensive for business to business merchants, even though rates seem cheap. That’s because Authorize.net ® only supports level III data for certain integrated solutions, leaving B2B companies out of luck qualifying for the lowest interchange rates for corporate, business and purchasing cards.

Authorize.net Payment Gateway Rates

  • $49 set up
  • $25 /month
  • $.10 per transaction
  • $.10 daily batch
  • Additional services which used to be extra, are now free: Automated Recurring Billing, Advanced Fraud Detection Suite TM, Customer Information Manager (subscription management).

level 3 interchange ratesNot shown above: Data Rate III large ticket ($10,000 minimum) Level 1 rate is 1.20% and $40, up to Level 4, 1.51% and $40. MasterCard Cardholder Spending Requirements for Small Business Products: Business Level 1 – $0 to $24,999; Business Level 2 – $25,000 to $49,999; Business Level 3 – $50,000 to $99,999; Business Level 4 – $100,000 and greater.

The table below shows different rates possible for the same transaction. Using the Authorize.net virtual terminal, the best rate possible for a Level 1 Business card is usually 2.65%. While the Authorize.net virtual terminal supports Level II Data, to qualify for the Level II rate, it requires a valid sales tax amount, tax indicator and valid tax id. Sales tax must be between 0.1% and 30%. If tax exempt ($0 entered as tax amount or blank) will clear at Commercial Data Rate I. Most business to business companies do not have a sales tax amount.

The examples below include the interchange fees above and the payment gateway transaction fees for Authorize.net qualifying transactions at Data Rate I and CenPOS qualifying transactions at Data Rate III (also known as Data Rate 1 and Data Rate 3)

Authorize.net vs CenPOS payment gateway example for Level 1 card

$5,000 sale, Authorize.net cost is $148.10 vs $108.20 CenPOS.*
$25,000 sale, Authorize.net cost is $662.60 vs $365.20 CenPOS.*

Authorize.net vs CenPOS payment gateway example for Level 4 card

$5,000 sale, Authorize.net cost is $132.60 vs $92.70 CenPOS.* CenPOS saves merchant 27%.
$25,000 sale, Authorize.net cost is $740.10 vs $442.70 CenPOS. CenPOS saves merchant 40%.

How does CenPOS help merchants qualify transactions for level 3 rates? There are multiple requirements to qualify for the level 3 rates. These include submitting level 3 data, valid authorization, and authorization and settlement amount must match, among others. CenPOS automates interchange management in compliance with card acceptance rules, making it light and easy for users to comply, while also removing employee decision making that can impact the cost of card acceptance.

CenPOS customers achieve similar results across all sales channels, including retail. CenPOS is compatible with all the major processors, so merchants do not need to change their financial partners. No special software is required; users can access via a secure web page, mobile device, or integrated solution. Contact CenPOS Authorized Reseller Christine Speedy today for a demo and free trial.

 

 

 

 

Bin Management – Shift4 vs CardSense vs CenPOS

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What is bin management software, or bin spinning? How does bin management differ from interchange optimization with least cost routing? Shift4’s Universal Transaction Gateway® (UTG®), Element’s CardSense™, and CenPOS’s end to end payment engine have different approaches to helping merchants reduce credit card processing fees. Bin management requires a hosted, server-based payment gateway.

Identifying BIN numbers is a challenge due to multiple resources to obtain and maintain the data, which is in a constant state of flux. Card issuers refer to the leading six digits on the card as an “issuer identification number (IIN)”, or “bank identification number (BIN)”. All BIN’s have a sponsor bank. Interchange fees, the bulk of credit card processing fees are related to the BIN. The BIN number identifies the card brand (Visa, MasterCard etc), card issuing bank, type of card (debit or credit), category of card (business, purchasing, prepaid, etc), and country of origin, in addition to other data. 

Is pin debit or signature debit cheaper? Cashiers were trained to ask “will that be credit or debit?” years ago when there was a significant cost differential between signature debit and pin debit. After the Durbin Amendment became law, about 70% of debit cards now carry the same cost of .05% and $.22 per transaction, but there’s still advantages to routing transactions:

  • Pin debit has a 14 day dispute period vs 120 days for signature debit
  • Dues and association fees are not applicable for pin debit
  • For cards that don’t fall under the big bank rules of fixed .05%, fees vary depending on the transaction routing; there’s a threshold where it’s cheaper to process as signature vs pin debit.

All three gateways enable merchants to manage the threshold and can communicate with a terminal to prompt the customer in the optimal way for the merchant.

Shift4 vs CardSense vs CenPOS retail debit card bin management

Element PS CardSense BIN management service allows merchants to differentiate between credit, PIN-debit, prepaid, and FSA/HSA cards, and then business management software then allows the merchant to decide how to process the transaction: as a PIN debit, prepaid debit or a healthcare card; merchants are directed to the API for POS integration. To use CardSense, merchants must have an Element PS merchant account, and an API is available to integrate to their POS.

Shift4 identifies card type as debit or credit, then based on merchant defined threshold, prompts the customer the preferred way – signature or pin- to process the debit transaction. To use Shift4 for retail, merchants can use the virtual terminal with any merchant account, or integrate with a POS system.

CenPOS identifies card type as debit or credit, then based on merchant defined threshold, prompts the customer the preferred way – signature or pin- to process the debit transaction; additionally, using proprietary least cost routing technology, CenPOS dynamically routes the transaction to the lowest cost debit network (Star, Pulse, Internlink etc), if applicable. To use CenPOS for retail, merchants use the virtual terminal with any merchant account, or integrated with a POS system.

Shift4 vs CardSense vs CenPOS retail credit card bin management

There’s no public information that Shift4 or CardSense offer additional bin management beyond debit. CenPOS retail bin management also supports all commercial cards, including corporate, purchasing, and business cards. CenPOS has uniquely certified their gateway for retail level III processing, significantly reducing interchange fees for eligible cards.  For example, a $7,500 building supply sale could be reduced from 2.65% + $.10 to 1.20% + $40.00. Unlike pin debit, which prompts customers for action, level III prompts cashiers for action, and dependent upon merchant rules, cannot be bypassed.

Cash management optimization

CenPOS’s patented optimization of payment processing encompasses many elements to help merchants mitigate risk and increase profit margins. CenPOS products use merchant preferences and transaction profiles to manage the expense of payment interchange and provide a method for electronically delivering coupons. Using this technology, businesses can accept any form of payment via websites, store fronts, call centers, and mobile applications to improve customer engagement and simplify reconciliation. The intelligent system closely manages the full lifecycle of each transaction and utilizes advanced risk management and proprietary transaction routing to reduce the total cost of payment acceptance.

In summary, bin management is a host-based solution to help merchants reduce merchant fees and mitigate dispute or ‘chargeback’ risk. It’s a step above countertop terminal capabilities, but limited in impact since debit fees became regulated. CenPOS’s cash management optimization of payment processing is a powerful system empowering merchants to control profit margins across all sales channels.

Disclaimer: Shift4 and Element PS information is based upon publicly available information as of this date. The CenPOS information herein is not all inclusive.