Reynolds and Reynolds opens 3rd party access for dealers

Reynolds Announces Continued Growth of its Third Party Access Program, serving Dealerships and Third Parties with Safe, Secure, and Verified Access to the DMS.
DAYTON, OHIO – FEBRUARY 13, 2010 – Reynolds and Reynolds announced today that its industry-leading third party access program continued to grow during 2009, increasing the number of independent third party providers who now access dealership data in a safe, secure, and verified manner. In its third party access program, Reynolds typically works directly with third parties of the dealer’s choosing to enable secured and verifiable access to data in a Reynolds dealership management system (DMS).

“For several years now, we have taken the lead on addressing data access and security as a DMS provider,” said Trey Hiers, vice president of Corporate Marketing at Reynolds and Reynolds. “We don’t want our customers or our systems vulnerable to uncontrolled – or unknown – access by unauthorized third parties, and we don’t want third-party access to compromise DMS performance for our customers. We take seriously our responsibility to continuously advance our DMS to meet the needs of dealers, including protecting the integrity of the dealership’s data and helping dealers operate in compliance with regulations around protecting consumer data.”

As automobile dealers continue to become more sophisticated in applying new technologies to improve their business performance, they typically are collecting and storing increasing amounts of customer data in the DMS. At the same time, dealers are frequently turning to the expertise of third parties to assist them in different parts of their business. These relationships often require access to customer data stored on the DMS; too often, the access involves unmonitored information exchanges between parties. In the wrong hands, access to this data can violate privacy regulations and pose a threat to a dealership’s business integrity.

Hiers concluded: “Ultimately, dealers want to know that their data is safe and secure; that it is accessible by third parties, with appropriate safeguards and verification; and, that it will stay that way. That’s the peace of mind we offer with safe, secure, and verified access.”

The Reynolds third party access program provides a number of methods for dealerships to work with the vendor of their choice in a safe, secure, and verified manner when handling dealership data.

About Third Party Access Reynolds and Reynolds provides the largest program for third party access of any dealership services provider in the industry. Dealerships that use a Reynolds and Reynolds DMS to run their business can choose from more than 100 third parties who can provide safe, secure, and verified handling of a dealership’s data.

About Reynolds
Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (www.reyrey.com)

Reynolds and Reynolds launches Automotive Retail Management Systems

Reynolds and Reynolds Introduces the Next Generation in Automotive Retail Management Systems, ERA-IGNITE. Graphical Architecture Makes ERA®-IGNITE Applications Easier to Learn and Navigate for Dealership Personnel. ERA-IGNITE Helps Dealers Reduce Keystrokes and Screen Views.

DAYTON, OHIO – FEBRUARY 14, 2010 – The Reynolds and Reynolds Company today announced introduction of the next generation in automotive retail management systems: ERA®-IGNITE. Built on the core foundation and software of the Reynolds ERA® system, ERA-IGNITE features an advanced graphical user interface and architecture that helps dealerships improve the productivity of their employees and the profitability of their operations.

“ERA-IGNITE is designed to take advantage of ERA’s central database of all the business activity in the dealership,” explained Jon Strawsburg, vice president of Product Planning at Reynolds. “It drives efficiency in dealership operations. It drives more money to the dealer’s bottom line. And, most importantly, it extends beyond the traditional core DMS functions of payroll, parts, and accounting – into a full-fledged retail management system to provide our customers with greater access to the information in the ERA database and offer them greater functionality and flexibility in how they use the system to manage and grow their business.”

ERA-IGNITE offers dealerships the tools to:

  • Work more efficiently with streamlined applications that leverage the capabilities of a graphical user interface (GUI) to reduce the number of keystrokes and screens it takes to perform core business transactions.
  • Work faster with a familiar Windows® point-and-click environment, including drill-down fields and hyperlinks.
  • Work more effectively with more business information available at users’ fingertips.

“One of the real advantages of ERA-IGNITE is that we’ve retained the underlying architecture and logic of ERA so that if you’re used to doing tasks in a certain sequence, that application logic still holds. We’ll just get you there faster, with fewer key strokes and screens,” Strawsburg said. “That also means a dealership’s employees don’t have to learn an unfamiliar application, which makes the move to ERA-IGNITE smoother and easier. Dealers can adopt ERA-IGNITE application-by-application at their own pace, without disrupting their business or buying a completely new system.”

Strawsburg concluded: “Initial customer reaction to ERA-IGNITE has been outstanding, and we anticipate a lot of interest at the 2010 NADA Convention around ERA-IGNITE. We’re also enthusiastic about taking the signature Reynolds and Reynolds product – ERA, which is the most widely used system in the industry – and extending its strength well into the future.”

About Reynolds
Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (www.reyrey.com)