Visa Debit October 2011 Regulatory Change Fraud Incentive Adjustment

Effective October 1, 2011, Visa introduced new interchange rates to ensure compliance with the final U.S. Federal Reserve Bank rules for the debit regulation provisions of the Dodd-Frank Act. The interchange rate assessed to regulated card products including debit, prepaid, commercial prepaid, and business debit cards is 0.05% + $0.21 + $0.01 fraud adjustment. The $0.01 fraud adjustment component of the interchange rate charged was approved as part of an interim rule that allows card issuers to receive additional interchange, on a per transaction basis, if the issuer certifies adoption of specific fraud prevention policies and procedures.
Visa has confirmed that most regulated card issuers have certified their adoption of the fraud prevention policies. For the card issuers who have not certified, Visa will utilize a manual adjustment process to debit card issuers of the fraud adjustment amounts paid, to ensure compliance with the Act. Visa will utilize the following manual process to facilitate adjustments:

  • Visa will manually submit debits to non-certified issuers and will pass the appropriate credits to affected acquirers.
  • The first round of adjustments will begin January 12, 2012 for transactions occurring between the timeframe of October 1, 2011 through December 31, 2011 (adjustments will be made at the BIN level).
  • The manual adjustment process will continue quarterly, with the next adjustment occurring in April 2012 for transactions processed from January 2012 through March 2012.
  • The process will remain in effect until the U.S. Federal Reserve Bank communicates the final fraud prevention standards and timeline.

What are debit card payment processing costs?

What does it cost to process a debit transaction? A pin debit transaction? Why should you care? There are many complexities to answer the question and the chart below provides a simple way to help you compare costs. This chart can help you make decisions about which merchant terminal to choose because you can see the impact of using different payment processing types.

If you’re not familiar with the different types of debit transactions, listen to my podcast how to increase pin debit for merchants. It contains an overview before delving into specifics about increasing pin debit penetration. A  pin debit transaction occurs when the customer is present and enters their pin number. Merchants need a PED or Pin Entry Device to accept pin debit transactions, and by July 2010, all PED devices must be Triple DES certified.

Fee schedules for debit are varied and just like interchange for credit cards, it’s getting more complex all the time. The most basic interchange and debit network fees are in the chart below:

% per transaction
interchange per transaction
cost per $100k
retail debit (Visa card swiped)
key entered- card present- user must get an imprint of the card and sign
pin entry debit
$.25 and up
ecommerce or card not present
avg per transaction
# trans/100k
pin debit avg*
* for this example

See also the related article  Compare wireless payment solutions for silent auctions, January 2010 and podcast how to increase pin debit for merchants.

By understanding the basic differences in pin debit costs, a business can analyze their situation to assist in decision making for:

  • human resources- who needs more training?
  • comparing hardware ROI
  • software and related POS decisions
  • payment processing analysis and changes needed
  • balancing risk

With pin debit transaction costs now on the rise, it’s also important to understand other values of pin debit, namely that there is no risk of future chargeback.

3D Merchant provides detailed pin debit analysis for customers processing $1 million per month and up. For these merchants, the analysis will identify specific opportunities to improve interchange qualification, convert debit to pin debit, and deliver an ROI for CenPOS. CenPOS is a payment processing platform with a multitude of essential PCI Compliance, cost reduction, and fraud prevention tools larger businesses need.