{"id":5216,"date":"2019-03-19T06:21:51","date_gmt":"2019-03-19T11:21:51","guid":{"rendered":"https:\/\/3dmerchant.com\/blog\/?p=5216"},"modified":"2021-12-03T03:23:10","modified_gmt":"2021-12-03T08:23:10","slug":"verify-by-visa-rebrands-to-visa-secure","status":"publish","type":"post","link":"https:\/\/3dmerchant.com\/blog\/merchant-processing-industry-news\/verify-by-visa-rebrands-to-visa-secure","title":{"rendered":"Verify by Visa Rebrands to Visa Secure"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>VerifiedbyVisa<\/strong> is designed to make online purchases with your <strong>Visa<\/strong> credit card even more secure. Visa announced via the merchant business news digest March 28, 2019 the Verified by Visa (VbV) program name will be rebranded to Visa Secure. Visa Secure uses 3DS, the industry-wide e-commerce authentication standard. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existing VbV marks will be replaced with a Visa Secure badge across  consumer-facing merchant and issuer channels, while all 3DS  authentication screens will simply display the Visa logo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"93\" src=\"https:\/\/3dmerchant.com\/blog\/wp-content\/uploads\/2019\/04\/logo_visa_vbyv.jpg\" alt=\"verified by visa\" class=\"wp-image-5217\"\/><figcaption>Old Verified by Visa logo<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/3dmerchant.com\/blog\/wp-content\/uploads\/2019\/04\/logo-visa-secure.jpg\" alt=\"Visa Secure logo\" class=\"wp-image-5219\" srcset=\"https:\/\/3dmerchant.com\/blog\/wp-content\/uploads\/2019\/04\/logo-visa-secure.jpg 800w, https:\/\/3dmerchant.com\/blog\/wp-content\/uploads\/2019\/04\/logo-visa-secure-300x169.jpg 300w, https:\/\/3dmerchant.com\/blog\/wp-content\/uploads\/2019\/04\/logo-visa-secure-768x432.jpg 768w, https:\/\/3dmerchant.com\/blog\/wp-content\/uploads\/2019\/04\/logo-visa-secure-500x281.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption>New Visa Secure logo<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Visa developed the 3-D Secure standard\u2014currently branded for Visa  cardholders as Verified by Visa\u2014 to provide merchants and issuers a way  to authenticate the cardholder for card-not-present payments. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting <strong>1 October 2019<\/strong>,  merchants must use the new badge and messaging whenever EMV 3DS  technology is used. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>VerifiedbyVisa is designed to make online purchases with your Visa credit card even more secure. Visa announced via the merchant business news digest March 28, 2019 the Verified by Visa (VbV) program name will be rebranded to Visa Secure. Visa &hellip; <a href=\"https:\/\/3dmerchant.com\/blog\/merchant-processing-industry-news\/verify-by-visa-rebrands-to-visa-secure\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[588,15],"class_list":["post-5216","post","type-post","status-publish","format-standard","hentry","category-merchant-processing-industry-news","tag-verifed-by-visa","tag-visa"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"VerifiedbyVisa is designed to make online purchases with your Visa credit card even more secure. Visa announced via the merchant business news digest March 28, 2019 the Verified by Visa (VbV) program name will be rebranded to Visa Secure. Visa Secure uses 3DS, the industry-wide e-commerce authentication standard. Existing VbV marks will be replaced with\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Christine Speedy\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/3dmerchant.com\/blog\/merchant-processing-industry-news\/verify-by-visa-rebrands-to-visa-secure\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Card Not Present, CenPOS, credit card processing | B2B Cloud payment processing technology blog about increasing profits, efficiency and security.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Verify by Visa Rebrands to Visa Secure | Card Not Present, CenPOS, credit card processing\" \/>\n\t\t<meta property=\"og:description\" content=\"VerifiedbyVisa is designed to make online purchases with your Visa credit card even more secure. Visa announced via the merchant business news digest March 28, 2019 the Verified by Visa (VbV) program name will be rebranded to Visa Secure. Visa Secure uses 3DS, the industry-wide e-commerce authentication standard. 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Visa announced via the merchant business news digest March 28, 2019 the Verified by Visa (VbV) program name will be rebranded to Visa Secure. Visa Secure uses 3DS, the industry-wide e-commerce authentication standard. Existing VbV marks will be replaced with","twitter:image":"https:\/\/3dmerchant.com\/blog\/wp-content\/uploads\/2017\/10\/logo-combo-3d-2017.png"},"aioseo_meta_data":{"post_id":"5216","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-01-22 15:54:42","updated":"2025-06-04 07:54:42","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/3dmerchant.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/3dmerchant.com\/blog\/category\/merchant-processing-industry-news\" title=\"industry news\">industry news<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tVerify by Visa Rebrands to Visa Secure\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/3dmerchant.com\/blog"},{"label":"industry news","link":"https:\/\/3dmerchant.com\/blog\/category\/merchant-processing-industry-news"},{"label":"Verify by Visa Rebrands to Visa Secure","link":"https:\/\/3dmerchant.com\/blog\/merchant-processing-industry-news\/verify-by-visa-rebrands-to-visa-secure"}],"_links":{"self":[{"href":"https:\/\/3dmerchant.com\/blog\/wp-json\/wp\/v2\/posts\/5216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3dmerchant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3dmerchant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3dmerchant.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/3dmerchant.com\/blog\/wp-json\/wp\/v2\/comments?post=5216"}],"version-history":[{"count":1,"href":"https:\/\/3dmerchant.com\/blog\/wp-json\/wp\/v2\/posts\/5216\/revisions"}],"predecessor-version":[{"id":5220,"href":"https:\/\/3dmerchant.com\/blog\/wp-json\/wp\/v2\/posts\/5216\/revisions\/5220"}],"wp:attachment":[{"href":"https:\/\/3dmerchant.com\/blog\/wp-json\/wp\/v2\/media?parent=5216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3dmerchant.com\/blog\/wp-json\/wp\/v2\/categories?post=5216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3dmerchant.com\/blog\/wp-json\/wp\/v2\/tags?post=5216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}