Posts Tagged ‘small business’

Can you help my small business looking for better rates?

Tuesday, May 20th, 2008

Question posed by Fred in California who owns an auto tire and repair shop.
In a nut shell- no.

THE SITUATION
Fred only accepts cards if the owner is present and can show a valid photo id such as a drivers license. They never take cards over the phone. They get a lot of special cards such as Pacific Gas & Electric and very little consumer cards.
Volume: a few thousand per month

EDITORS REVIEW
Let’s make some assumptions and create scenario’s:
Estimated total processing at $36,000 per year
Average 4% or $1440 in processing costs.
He switches and reduced his average cost to 3.2% or $1152.
Merchant annual savings of $288.

Costs:$950 of $1152 are direct costs
The processor makes $200 per year.
The sales person makes a fraction of that.

What kind of service can a business expect from an account that makes them $200/yr?
More than likely, no one is going to help the merchant optimize processing, because it would take too much time for little return. The reason the cost is at 3% , 4% or higher for small businesses is because of the cost to maintain the account. Think about statement printing, postage, support etc. It’s a loser for the processor unless then tack on enough dollars to make it worth it.

Is $288 worth the effort for the merchant?
In the long run, maybe.
If the merchant expects growth, then a contract without an early termination clause is a must.