Is a merchant required to display the Visa logo? Yes. This is clearly outlined in the Visa Card Acceptance Guide. Merchants must display the Visa logo at the merchant location or on catalog, sale materials, or websites.

So, if you do not have the logo on your catalog order form, or your web site, you are not in compliance with card association rules. Refer to page 9 of the Card Acceptance Guide aka Card Acceptance and Chargeback Management Guidelines for Visa Merchants.

- link to Visa to download brand logos

Tags: visa, visa logo

This entry was posted on Friday, December 18th, 2009 at 1:58 pm and is filed under merchant account Q&A. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.