How can I reduce American Express fees?

You can eliminate the per transaction fee normally charged.

AMEX Split-Dial
Your terminal is programmed to dial Amex direct American Express transactions, and your other merchant number for VISA, MasterCard and other transactions. When this happens, the transaction fee normally charged (.25 cents for each transaction) is eliminated.

AMEX Reverse PIP
You can also offer reverse PIP which further reduces fees through split settlement. By using split-dial for American Express® , and reverse PIP (“split-settle”) you’ll eliminate any costs from your processor and only incur direct Amex costs.

Both of these are achieved through terminal programming. If your representative cannot help you with this, it’s time for a new processor!