Increasing B2B Loyalty With Improved Customer Experience

b2b einvoiceThe last mile in any business to business transaction, collecting payment, can be a point of friction or a seamless part of a great buying experience. Too often, its the former due to a multiple roadblocks including paper invoicing, and accounts receivable staff availability for time zone differences.

Established family businesses often have the same customers for generations and they’re fiercely loyal. Or are they? In a Bain & Company survey of 290 executives in B2B industries throughout 11 countries, 68% of respondents said customers are less loyal than they used to be. Technology can be a game changer for increasing loyalty.

Common business to business billing scenarios for distributors without ecommerce capabilities:

  • Distributor A sends invoices via text or email and lets their customer choose their experience and how they want to pay. Pay from the email/text or login to a portal? Store and tokenize ACH or credit card or manually enter each time? Send check in the mail?
  • Distributor B sends invoices via email and requires customer to login to a portal to make payments.
  • Distributor C has an online pay page customers can use to pay any amount.
  • Distributor D send invoices via email, and customers send checks in the mail.
  • Distributor E sends invoice and credit card authorization form via email, then gets a fax back, key enters into a virtual terminal.

Which billing strategy delivers the optimal customer experience? Customers want to interact with you in multiple ways, so if you’re still doing business the same way you have for decades, customers have likely shifted some of their business, or maybe all of it, to another vendor. Price is not the likely culprit. In a retail study about millennials, just 15% always purchase from the lowest price retailer, while 38% cited convenience as a reason to not purchase. 58% said they’d take advantage of self-checkout on their own mobile device.

What does this mean for B2B distribution companies? Think like your customers. Are you making it easy to do business? Are you increasing their efficiency? What’s the opportunity cost of not updating? I once sought a new distributor for a product an existing supplier discontinued. I found one, but didn’t place the first order. Why not? They required calling in with my credit card information citing it would be more secure. We were in different time zones and the phone was busy, or the person at lunch, and it was just plain inconvenient to keep trying.

A distributor recently advised me they don’t store anything – they require a credit card authorization form for every single purchase. Talk about driving customers away! Even a simple hosted pay page can alleviate the need for paper forms, immensely increase customer convenience, and increase cash flow to boot. While increasing a credit line is a possibility, some customers use them as a tool to self-manage credit, increasing purchasing without having to interact with anyone.

Invoicing and payment technology updates are critical to garnering customer loyalty, regardless of the payment type. The more flexible the solution, the more likely each customer can interact with your business via their preferred method. Today’s technology supports a myriad of payment types, including ACH, credit card, wire and others, and multiple ways to interact for making payments from email to text and beyond. Delighted customers are more loyal and more likely to refer new business.

Christine Speedy is an authorized reseller for CenPOS, a cloud-based, end-to-end payments engine that drives enterprise-class solutions for businesses, saving them time and money, while improving their customer engagement. The secure, cloud-based solution optimizes acceptance for all payment types across multiple channels without disrupting the merchant’s banking relationships. 954-942-0483

Can I use CenPOS gateway for Quickbooks electronic invoicing EIPP alternative?

Businesses can use the CenPOS Quickbooks integration for einvoicing and payment from text or email. The CenPOS electronic bill presentment and payment, or EBPP, also known as electronic invoice presentment and payment, or EIPP, will improve your customer experience and boost cash flow, as an alternative to the Intuit PaymentNetwork.

cenpos eipp electronic invoice presentment and payment

CenPOS EIPP screenshot of email body

Intuit PaymentNetwork is an electronic invoicing and payment service to accept credit cards, debit cards and ACH payments. CenPOS is a univeral payment processing network that streamlines the payment experience for merchants and customers through all sales channels, and multiple payment types. The CenPOS Quickbooks plugin is easy to use increases profits and cashflow vs Intuit einvoicing solution.

CenPOS vs Quickbooks Intuit EIPP Core Differences:

EIPP Quickbooks Intuit vs CenPOS reviewSome specific advantages:

  • Easier for customers to buy- proven to reduce DS, and increase satisfaction
  • Easier for customers to buy- proven to increase business to business sales
  • Agnostic to financial partners- non-disruptive if you change them
  • Does not create a new customer if the cardholder name does not match the name on the invoice (big complaint for Quickbooks users)

When comparing CenPOS vs Intuit’s Quickbooks EIPP solutions, CenPOS is a far more robust and powerful solution to maximize profits. Contact us for the free plugin and CenPOS services.

Microsoft Dynamics AX EMV terminals certified today

EMV chip certified solutions are now available for Microsoft Dynamics AX. As they’re still fairly new, it’s important to ask questions about functionality. EMV chip card acceptance certification is complicated, which is why many companies did not complete their certifications by the October 2015 liability shift.

Dynamics AX EMV for Retail tips to compare solutions:

  • How is pin-debit managed? Is EMV chip and pin supported? Can customers bypass entering pin? This is important because whoever supports the highest level of security determines liability for fraud.
  • Is level III data supported? This is important if the customer base includes business to business. For example, building materials distributors have retail and wholesale customers, and qualifying transactions for level 3 interchange rates can significantly improve profits.
  • What are the acquirer options? Can you choose your own, or are you required to use a specific processor?
  • Is P2P supported? Point to point encryption is an extra layer of security to prevent data breaches from malware and other criminal activities.
  • What is the audit trail? Identifying who did what and when is a part of PCI Compliance.
  • Can user functions be limited by job role, required for PCI Compliance?
  • If omnichannel, how will the solution help with all sales channel needs?
verifone MX915 EMV terminal

Verifone MX915 multilane signature capture terminal

ingenico mobile emv icmp

Christine Speedy, 3D Merchant Services owner,  can help guide you through the complexity of choosing the best solution for your business. Which terminal is certified with which processor? From mobile to multilane, Christine’s knowledge and experience will help you implement faster, and take the pain out of consulting with multiple vendors that come up short on solutions.

EBill payments via text or email improve PCI Compliance video

Ebill and einvoice systems send invoices vs Electronic Bill Presentment and Payment or EBPP gets you paid from that request via text or email. This critical difference has a major impact on security and PCI Compliance. This  video demo is for a standalone solution to accept online payments, including credit card. ACH and wire. Integrated solutions for Quickbooks, ERP, or other, are also available.

Video CenPOS EBPP Lite demo shows the simplicity of sending an einvoice with request for payment via email to an existing customer, that has previously made a purchase and stored their credit card. Customers can self-update their payment methods, store multiple methods. Ask for any feature, and yes, we probably support it.

A layered approach to card not present fraud protection is critical with increasing financial industry changes. In addition to the traditional address and CVV verification, cardholder authentication, IP blocking and other tools can be used to guarantee payment against fraud globally (some restrictions apply).

Eliminate credit card authorization forms with sensitive cardholder data. No one likes them, they’re time wasters for both parties, cards get expired etc. At best, they offer flimsy protection against fraud. Worse, they’re a PCI Compliance nightmare.  In the event of a data breach, it’s likely impossible to prove compliance if you use them. Regardless of how secure and loyal you think your employees are, stuff happens and when identity theft related to credit cards occurs, your business has a 50% chance of survival.

Contact Christine Speedy, 954-942-0483, 3D Merchant Services, 9-5 ET. Your merchant account, our cloud hosted payment gateway solutions.

3 Profit Boosters for Lumber, Building Materials, Distribution Companies

Lumber, building materials, and distribution companies increase profits and cash flow almost instantly with these credit card processing and accounts receivable tips.

  1. Use a credit card processing solution that supports level III processing for retail. Prior to the October 2015 EMV liability shift, there were more companies that offered this, but today, to my knowledge, we offer the only solution that has both US EMV and level 3 retail certification.
    level 3 processing interchange rate

    Sample interchange rates for the same credit card transaction; Failing to qualify for level III is costly.

    Benefit: Potential 1% or more profit margin increase.  TIP: No countertop credit card terminal supports level 3 due to the data that must be sent with transactions; no bank currently offers a level 3 retail solution with US EMV. A cloud-based payment gateway is required.

  2. Ensure key entered transactions are sent for authorization with the MOTO (mail order, telephone order) transaction type indicator. If not, the transaction will default to the highest ‘non-qualified’ interchange rate possible for the card type, and in the event of a dispute, merchant must be able to produce a signed receipt.  TIP: Never key enter on a countertop terminal since it is set up for RETAIL. VX520 emv NFC verifone terminalThe best solution manages proper presentment for processing automatically so employees don’t need to understand the nuances of the best way to process any transaction to qualify for lower rates or mitigate risk.
  3. Enable online payments, with level III credit card processing. By empowering customers to pay 24/7, they’ll pay faster to clear up credit lines to buy more. Also, with cardholder authentication, payment can sometimes be guaranteed against fraud and qualify for even lower interchange rates due to lower risk; key entered transactions carry more risk and while risk can be mitigated, payment is not guaranteed. Accepting alternative methods like ACH, wire, and Paypal will also reduce friction, increase efficiency and increase cash flow.